This article is part of a multi-part series on using FLEX builder for banner development. The article here represents a starting point for developing standard flash media with FLEX. In future articles we will look into rich media development, and how to integrate 3rd party api’s such as Doubleclick or Pointroll into your FLEX projects.

This topic is obviously trending and nothing new but the more I hear about it, the more it irks me. There has been a huge uproar over Apple’s blog post last week regarding rejecting apps with location-based advertising:
“If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a [...]

“The only things certain in life are death and taxes.”

We can thank Ben Franklin for penning that truism. However, if Benny were alive today, he might have modified it to read “The only things certain in life are death and taxes and increased interactive marketing budgets.”