This article is part of a multi-part series on using FLEX builder for banner development. The article here represents a starting point for developing standard flash media with FLEX. In future articles we will look into rich media development, and how to integrate 3rd party api’s such as Doubleclick or Pointroll into your FLEX projects.

“The only things certain in life are death and taxes.”

We can thank Ben Franklin for penning that truism. However, if Benny were alive today, he might have modified it to read “The only things certain in life are death and taxes and increased interactive marketing budgets.”