Non-profits don’t need to feel stuffy and boring. Non-profits do some really exciting and dynamic work, yet their portrayal has never had the reputation of being hip, young and technologically savvy – until now. Currently, I volunteer for an organization called charity: water, which happens to be a couple of blocks away from Glow’s office. [...]

Facebook’s purchase of Instagram, while shocking at a $1 billion dollar figure, should surprise no one. Facebook is fueled by content, and in the social world content is largely comprised of photographs. Instagram, with a user base of 50 million people, went right for Facebook’s Achilles heel (mobile) when it seized the mobile photo market.

To promote their new hit series Touch, FOX sought out the help of GLOW to create a video-based social experience.  By logging in with Facebook, the user can see a version of the show’s trailer that includes some of their personal information pulled from their profile, like photos, and their birthday.  In keeping with the [...]

It’s no secret that many retailers had hoped the Facebook platform would deliver sales. Ultimately, retailers and Facebook want e-commerce to succeed but in order for that to happen a few things must take place first. Retail on Facebook cannot be treated like a traditional e-commerce experience. Facebook is as much a discovery platform as [...]

Cynopsis published an interesting article this morning discussing “migration vs. adoption” to Facebook’s Timeline. The distinction between the two should not be understated. Migration, undoubtedly easier than adoption, pushes a brand’s page to the new Timeline layout without a content strategy, content curation or content enhancements. Adoption, a far more…

We just launched our GLOW Pinterest page. Share the love and follow us here: http://pinterest.com/glowinteractive/

Over the course of the past several months, we’ve witnessed one of the most entertaining, scary and mind-numbing presidential primaries of recent time. The Republican Party is either battling for its soul or we are witnessing the most brilliant performance art piece of all time.

Agency secures exclusive homepage placement on AOL, yielding extended pick-up by entertainment taste-maker Perez Hilton – all in support of season 4 of Live From the Artists Den. http://perezhilton.com/2012-01-31-adele-turning-tables-live-performance-live-from-the-artists-den#.TygSyePHtpY

At Glow we are gifted an annual office closing from Christmas Eve through New Year’s Day. Being Jewish, I spend the Christmas holiday with other orphaned NYC’ers eating Chinese food, watching movies and doing my best to avoid the Mitzvah Tank that prowls the streets lurking for stranded Jews with hopes of injecting some good ole orthodox religion into our lives.

Glow Interactive, a leading New York-based interactive marketing, advertising and creative agency, today announced it has signed on as the agency of record to drive online marketing, public relations and digital content strategy for the fourth season of public television’s hit show, Live from the Artists Den.