http://perezhilton.com/2012-01-31-adele-turning-tables-live-performance-live-from-the-artists-den#.TygSyePHtpY

New York – Dec. 2, 2011 – Glow Interactive, a leading New York-based interactive marketing, advertising and creative agency, today announced it has signed on as the agency of record to drive online marketing, public relations and digital content strategy for the fourth season of public television’s hit show, Live from the Artists Den. The digital campaign is being led by Glow Interactive’s Social Communications group and will kick off on December 2 to drive tune-in and viewer engagement in advance of the show’s season premiere on February 3, 2012 featuring multi-platinum artist Adele.

“For our new season, we’ve enhanced and expanded our social media and digital channels to allow us to more effectively interact with and entertain our audience outside of the actual broadcast,” said Mark Lieberman, Live from the Artists Den creator and executive producer. “Glow Interactive’s Social Communications group has worked with us on an outstanding campaign to make Live from the Artists Den more of a social television experience.”

The campaign focuses on utilizing digital and social media channels – such as Facebook, Twitter, third-party blogs, digital properties like Hulu, as well as music, general entertainment and lifestyle outlets – to increase user engagement, introduce the show to new fans outside of the traditional music scene and ultimately drive TV show tune-in. To do this, Glow Interactive is connecting writers and fans to the compelling stories and memorable music experiences of Live from the Artists Den through site and blog partnerships that leverage exclusive video footage for editorial placement; facilitate personal interviews with the artists and executives of the show; enable content distribution and social content activation; and drive social community growth via content and creative access.

“This is a major new initiative from previous seasons of Live from the Artists Den,” explained Howie Kleinberg, president of digital communications for Glow Interactive. “There is something inherently social about music, and the executives of the show recognize social media as a powerful way to interact and engage with their viewers on a more personal level than ever before. That’s what this campaign is about: bringing the musicians, the fans and the show all together through social media for an enhanced experience all around.”

The fourth season features Adele, The Fray, Death Cab for Cutie, Kid Rock, Iron and Wine and Amos Lee with special guests Calexico and premieres nationwide on public television beginning February 3, 2012 (check local listings at www.artistsden.com).

ABOUT GLOW INTERACTIVE:

Glow Interactive is an award-winning, digital marketing and creative agency based in New York City that is driving an online evolution that puts consumers first, ensuring they’re engaged, entertained, challenged and connected no matter the medium. Over the last decade, Glow has focused on using the latest design practices and technology to develop successful, dynamic interactive marketing and advertising campaigns, branding initiatives, games and viral applications. The company’s success is illustrated by its long list of Fortune 500 and 1000 clients, including USA Network, Toyota, Showtime, Canon, Discovery Channel, Avon, The History Channel, A&E, Condé Nast, Wendy’s, Microsoft and others. Divisions of Glow Interactive include Glow Productions, Glow Play and Glow Social.

For more information about Glow Interactive, please visit www.glowinteractive.com.

ABOUT ARTISTS DEN:
Since its launch on U.S. public television, “Live from the Artists Den” – created by Mark Lieberman – has become a three-time New York Emmy-nominated series, has expanded digitally to include Hulu, Pandora and Vevo and internationally, through Northstar Media, to include Germany, Australia, New Zealand, Canada and Latin America. Past artists include Robert Plant, Ray Lamontagne, Elvis Costello, Ringo Starr, Tori Amos, Alanis Morissette, The Black Crowes, Ben Harper, Regina Spektor, Corinne Bailey Rae and David Gray. Interviews at each show are conducted by noted music critic Alan Light, the Artists Den’s Director of Programming.  Concert events take place throughout North America and are by invitation-only. Artists Den Records offers live concert CDs, DVDs and now digital episode downloads from its shows. For information, and to join Artists Den’s guest list, visit ArtistsDen.com

Press Contact:

Jamie Larson

Intersect Communications for Glow Interactive

PH: 512-296-9611

jamie@intersectcom.com

Meredith Peters recently joined the GLOW team as an Account Executive, managing media and interactive efforts for clients including USA, A&E, KTG, and others. Prior to joining GLOW, Meredith was coordinating and implementing the national live touring and performance plans for a roster of bands, artists and comedians. She also acted as the brand, sponsorship & event coordinator – handling event logistics, securing sponsorships and media/brand partnerships for tours, parties and showcases. Meredith is a graduate of Syracuse University.

Walter Schmidli joined the GLOW Digital Communications team as a Digital PR/Social Media Strategist/Specialist, primarily focusing on securing promotional coverage for our clients. Prior to joining GLOW, Walter developed and implemented strategies and tactical programs to influence audiences online for TV, spirits, music and brand clients increasing awareness, sales and conversation.

First-Ever Browser-Based HTML5 ad for iPad
Wins MOBI and OMMA Awards

New York – Sept. 27, 2011 – Glow Interactive (www.glowinteractive.com), a leading New York-based interactive marketing, advertising and creative agency, today announced that the first-ever browser-based HTML5 “gamified” ad for the iPad, developed by Glow Interactive for USA Network’s show, WHITE COLLAR, and ran on The New York Times’ HTML5 web page in January in conjunction with the show’s seasonal debut, has been recognized by two distinguished industry awards in less than a week’s time.

Last week, Glow Interactive was the recipient of the 2011 MOBI Award (produced by Digiday and presented at The MOBI Awards Gala on September 21) for the “Best iPad/Tablet Advertising Campaign” for the interactive, rich media mobile advertisement for USA Network’s WHITE COLLAR. Then last night at the OMMA Awards 2011 Ceremony, Glow Interactive was presented as the winner for online advertising creativity in the “Rich Media: Single Execution” category for that same ad execution. The OMMA Awards for Online Advertising Creativity “honor those advertisers that push the potential of online advertising creative.”

“We are so proud of the Glow team and every member involved in creating this ad,” said Mike Molnar, managing partner of Glow Interactive. “This ad and the work put into it is a great testament to what innovative and creative advertising can really do to stretch the boundaries on the latest platforms and take engagement to a whole different level.”

The interactive, rich media advertisement was developed for USA Network’s show, WHITE COLLAR, with two main objectives: 1) raise brand awareness and 2) engage viewers to interact with the in-page game to unlock exclusive content of the show. The results of the campaign proved these objectives successful and served as a first-ever industry catalyst to prove a truly interactive “touch and experience” model designed to encourage engagement through a casual game format can work better than the traditional formats. The campaign boasted a total interaction rate of 6.22%, with nearly 36% of total viewers who watched the videos to completion in one day.

For more information about the campaign’s details, including creative credits, objective, strategy and results, Glow Interactive’s MOBI Award submission can be viewed here: http://www.dm2pro.com/articles/20110825_10. The project can also be viewed at http://www.glowinteractive.com/project/usa_network_white_collar_html5_ad.

Press Contact:
Jamie Larson
Intersect Communications for Glow Interactive
PH: 512-296-9611
jamie@intersectcom.com

Players Enjoy Non-Stop Puzzle Action with a Beat-Fueled Twist to Spin and Shred Their Own Music Along with Original Soundtrack from Award-Winning Producer Neil Voss, Featuring Remixes of Hit Rockers ‘Ok Go’ and Others…

New York – August 25, 2011 – Glow Play (www.glowplay.com) and Alinear Studio, leading purveyors of digital entertainment and next-generation gaming, today announced the release of the first addictive arcade puzzler that interacts with players’ own music on iPad, iPhone and iPod Touch. Radballs® takes classic puzzle action to a new level with over-the-top visual style and a deep connection to music where the game not only moves to the beat but also transforms, scratches, stutters and filters the soundtrack based on play.

“This is far from your typical ‘line up some gems’ puzzler,” stated Ted Kacandes of Glow Play. “What we’ve created is a game like never before, a stylized action-puzzle game where the music becomes a big part of the experience. Players can use the original included soundtrack or their own favorite songs from iTunes. This gives fans of various games – from Bejeweled to Tetris to DJ Hero – an entirely new, next-level outlet in mobile gaming and fans of music a new avenue to enjoy their tracks in a playful new way.”

The objective of the game is to use fluid, touch-based controls to move and match colored Radballs into groups that are destroyed in time with the beat. This classic puzzle mechanic is amplified by a deep connection to the music, where players can scratch and control the beat by interacting with the “beat wave” – a visual indicator of musical time – that affects both the music and timing of the game. Throughout the uniquely styled levels – all visually influenced by 1980’s poster and vintage graphic design – players can scratch the beat like a DJ for extra energy while mastering chain reactions and special power-ups for a higher score. With full support for Apple’s Game Center and Facebook Connect, players can easily share their achievements and challenge their friends to see who can claim the most Radness!

“The way music both complements and becomes part of the fabric of the game is unprecedented,” added Neil Voss, president of Alinear Studio. “It’s not as if you have to button-mash to the beat or that the music stands in the way of the play. Rather, it adds a compelling sense of rhythm and flow to the otherwise addictive and unblinking puzzle action and rewards players with crazy transformations of their music based on what they do.”

The original soundtrack for Radballs® was produced by Neil Voss (of Nintendo’s Tetrisphere and New Tetris fame) and features original electro jams, remixes of OK Go’s hits “White Knuckles” and “End Love,” as well as guest tracks from emerging artists Com Truise (Ghostly International), MisfitChris and Daze. And since players can easily use the songs from their own music libraries, the music literally never stops!

Radballs is available in the Apple AppStore, here, as a hybrid app for iPad, iPhone and iPod Touch for an introductory price of $2.99.

Media Resources:
• AppStore: http://itunes.apple.com/us/app/radballs/id436204338?mt=8
• Video Trailer: http://www.youtube.com/RadBallsTheGame
• Screenshots: http://radballsthegame.com/press-kit/index.html
• Website: http://radballsthegame.com/
• Facebook: http://www.facebook.com/radballsthegame
• Twitter: http://www.twitter.com/radballsthegame

ABOUT GLOW PLAY:
Glow Play is the gaming division of NYC-based, award-winning digital marketing and creative agency, Glow Interactive. Glow Play has also produced exclusive intellectual game property for
USA Network, US Bank, Wendy’s, Bravo, A&E, Turner Networks and others. For more information about Glow Play and Glow Interactive, please visit www.glowinteractive.com.

ABOUT ALINEAR STUDIO:
Alinear Studio is a Brooklyn-based multidisciplinary creative studio founded by video game and music pioneer Neil Voss, dedicated to bringing to life next-generation digital game, entertainment and information experiences.

© 2011 Glow Play and Alinear Studio – all rights reserved. Radballs® is a registered trademark of Alinear Studio.

Apple®, iPad®, iPhone®, iPod®, iPod touch® and iTunes® are registered trademarks of Apple Inc. Retina™ is a trademark of Apple Inc.
App Store℠ is a service mark of Apple Inc. iTunes Store® is a registered service mark of Apple Inc.

Press Contact:
Jamie Larson
Intersect Communications for Glow Interactive
PH: 512-296-9611
jamie@intersectcom.com

“I’ve known and worked closely with Pete Levin (co-founder), Ted Kacandes (co-founder), Mike Molnar(managing partner) and the entire Glow team for over a decade,” said Mr. Kleinberg, “and I can’t think of a more creative, talented and focused group of executives to partner with. Their desire to build a world-class team and truly offer a full-service experience without compromising the creativity and use of newest, best-of-breed technologies is rare in this market.”

Glow and Kleinberg will not only take these creative campaigns and solutions to current clients, but will also be able to offer innovative programs to leaders in other industries including pharmaceutical, automotive, consumer packaged goods and more (for more on Glow’s client roster, visit www.glowinteractive.com/about).

Prior to Glow, Mr. Kleinberg was a senior vice president for interactive marketing firm, Electric Artists. Kleinberg guided the firm from its initial base in the music business into a company with a diverse base of clients throughout the media and entertainment sector. In this role, he helped some of the industries biggest brands innovate and utilize digital and social media strategies to drive discussion and word-of-mouth about their products and brands by spearheading social media and digital strategy as well as online marketing and PR. In addition to his tremendous success in the television market, which included digital marketing and PR campaigns for top cable television networks including USA Network, Food Network, HGTV, A&E, History, VH1 and Comedy Central, Kleinberg’s early part of his multi-decade career involved working closely with musical acts that were built on grassroots support, including Hootie & The Blowfish, Blues Traveler, Joan Osborne and The H.O.R.D.E. Festival.

From social consulting and strategy through execution, to online marketing, PR, contests and promotions, tune-in campaigns, content distribution and measurement, the added services provided by Glow Social’s exceptional teams and individuals that specialize in building successful social media campaigns are backed by proven success in several verticals. Services include activities in social consulting, strategy and execution; online marketing; and digital PR. For a full list of services, please visit www.glowinteractive.com/social.

“We’ve worked closely with Howie for more than 10 years, and what he now brings to Glow is an expertise in social community that allows our new division to provide the final pieces of the creative puzzle to our clients,” stated Peter Levin, CEO and co-founder of Glow Interactive. “With our already successful divisions of Glow Productions and Glow Play under the Glow Interactive umbrella, Glow Social will further enhance our company to be a full service creative agency in every capacity.”

For more information about Glow Social, please visit www.glowinteractive.com/social.

ABOUT GLOW SOCIAL MARKETING, STRATEGY & PR:

Glow Social was born out of a passion for communication, interaction, people, brands and a respect for relationships. Combining our decades of experience and successes, we are committed to providing our clients with the results and service they deserve by building on our prior learning’s and accomplishments to build the most successful digital marketing campaigns possible.

ABOUT GLOW INTERACTIVE:

Glow Interactive is an award-winning, digital marketing and creative agency based in New York City that is driving an online evolution that puts consumers first, ensuring they’re engaged, entertained, challenged and connected no matter the medium. Over the last decade, Glow has focused on using the latest design practices and technology to develop successful, dynamic interactive marketing and advertising campaigns, branding initiatives, games and viral applications. The company’s success is illustrated by its long list of Fortune 500 and 1000 clients, including USA Network, Toyota, Showtime, Canon, Discovery Channel, Avon, The History Channel, A&E, Conde Nast, Wendy’s, Microsoft and others. Divisions of Glow Interactive include Glow Productions, Glow Play and Glow Social Marketing, Strategy & PR.

For more information about Glow Interactive, please visit www.glowinteractive.com.

New York – January 18, 2011 –

Glow Interactive (www.glowinteractive.com), a leading New York-based interactive marketing, advertising and creative agency, today announced it has forged new ground once again by creating an interactive rich media advertisement that is truly a first for the iPad. The ad integrates the brand with the actual ad source, introducing a new level of engagement never before seen on the iPad. Created and designed by Glow Interactive and served by EyeWonder, a Limelight Networks, Inc. business, the ad will run today on The New York Times’ HTML5 website in conjunction with the season premiere of WHITE COLLAR, airing tonight on USA Network at 10PM (ET/PT).

“The iPad rich media, over-the-page browser ad for the premiere of WHITE COLLAR is undoubtedly the first of its kind for any iOS device,” stated Alexandra Shapiro, SVP Brand Marketing and Digital at USA Network. “By customizing the interactive experience for our current and potential fans, USA is using technology to create more meaningful and memorable communications.”

Previously unavailable on iOS devices, Glow’s innovative approach works to intelligently integrate their clients’ solutions with ads to develop a truly interactive, brand-relevant, experience. In the case of WHITE COLLAR, iPad users will be delivered a self-contained, FBI-themed game that is integrated with content fromWHITE COLLAR and is playable from within the ad banner. Users take on the role of a special agent and are given an easy-to-use, virtual scanner tool that can be dragged off the banner unit and around the page of The New York Times to hunt for hidden clues living within the actual content of the page. When found, they simply drag the tool back to the ad unit to solve the clue, which will in turn provide a reward response and unlock exclusive video content, including sneak-peaks or other special footage from the show only seen within the ad.

“We hear a lot about in-app advertising on the iPad, but we are shocked that no one is taking advantage of the number one app out there, the Safari browser. Browser-based, rich media on the iPad offers a massive opportunity for advertisers who want to extend dynamic display media into the hands of mobile users on a device that has now reached mass market saturation with over 14 million units sold,” said Mike Molnar, managing partner of Glow Interactive. “The high prospect of engagement as we move from a click-to-interact-activation message to a touch-and-experience model is very novel and intriguing to this audience. Couple that with compelling functionality and we see great opportunity to increase engagement time with users more than ever before, especially in this case given the major trend of casual gaming among the consumer market.”

The game within the WHITE COLLAR banner ad is built entirely in JavaScript specifically for HTML5 browsers compliant with the iPad platform in mobile Safari. It is also completely user-initiated, unobtrusive, easy to play, and easy to quit or close.

ABOUT GLOW INTERACTIVE:

Glow Interactive is an award-winning, digital marketing and creative agency based in New York City that is driving an online evolution that puts consumers first, ensuring they’re engaged, entertained, challenged and connected no matter the medium. Over the last decade, Glow has focused on using the latest design practices and technology to develop successful, dynamic interactive marketing and advertising campaigns, branding initiatives, games and viral applications. The company’s success is illustrated by its long list of Fortune 500 and 1000 clients, including USA Network, Toyota, Showtime, Canon, Discovery Channel, Avon, The History Channel, A&E, Condé Nast, Wendy’s, Microsoft and others.

For more information about Glow Interactive, please visit www.glowinteractive.com.

Press Contact:

Jamie Larson

Intersect Communications for Glow Interactive

PH: 512-296-9611