For the series premiere of A&Eʼs Barter Kings, a novel show following the thriving subculture of cashless trading, GLOW teamed up with A&E to design and develop the interactive experience behind their launch promotion, the Social Barter Kings Challenge. The challenge used 5 key social influencers to activate their audience and join in on the fun of bartering.

View more about the project here:

http://www.glowinteractive.com/project/ae_barter_kings_social_barter_challenge

Update

Press Coverage:
http://www.lostremote.com/2012/06/08/exclusive-ae-launches-social-challenge-to-complement-barter-kings/