As companies grapple with a market that is less than stable, with declining revenues and an ever-present need to maximize resources (while minimizing expenditures) there’s a reasonably simple and inexpensive solution out there: Be nice to your employees.
For the better part of the last year I have accosted friends and family members preaching the wonders that awaits them should they sign up for the premium Rdio service. Some within Glow often wondered if I had been paid off, if I was perhaps on Rdio’s payroll.
Thanks at least in part to Apple’s new Newsstand, magazines and newspapers seem to be enjoying a resurgence among subscribers that many would have thought unattainable just a year ago.
Glow Interactive, a leading New York-based interactive marketing, advertising and creative agency, today announced it has signed on as the agency of record to drive online marketing, public relations and digital content strategy for the fourth season of public television’s hit show, Live from the Artists Den.
One of the many benefits of working at a small agency is getting to know and interact with every single person in the company. This promotes such a great sense of togetherness and makes the working environment open, friendly and comfortable. We know and care about what’s going on in each other’s lives and have a sense of camaraderie almost by default since we all see each other and come into some kind of contact everyday.
It was recently reported that Apple iPhone users were the most loyal smartphone owners with over an 80% retention rate (in contrast to Blackberry’s 48%). This is big news and presents a long-term challenge for Windows Mobile and Google’s Android.
“It takes a village to raise a child” is an expression communicating the fact that it takes many different people, with their varying views and priorities, to form the person that a child becomes. The same is true when it comes to creating a successful digital media campaign.