Non-profits don’t need to feel stuffy and boring. Non-profits do some really exciting and dynamic work, yet their portrayal has never had the reputation of being hip, young and technologically savvy – until now. Currently, I volunteer for an organization called charity: water, which happens to be a couple of blocks away from Glow’s office. [...]

I am still somewhat of a new kid to the digital agency world, having recently made the leap from another kind of agency – a music booking agency.

Facebook’s purchase of Instagram, while shocking at a $1 billion dollar figure, should surprise no one. Facebook is fueled by content, and in the social world content is largely comprised of photographs. Instagram, with a user base of 50 million people, went right for Facebook’s Achilles heel (mobile) when it seized the mobile photo market.

The RIAA just announced that, yes; from 2010 to 2011 people did in fact pay for streaming music subscriptions and that even services like Pandora contribute to creating revenue for the music industry (http://news.cnet.com/8301-31001_3-57405252-261/riaa-consumers-are-shelling-out-for-subscription-music). Naturally the Internet is buzzing with advocates from both sides of the issue pointing out numbers that support their cause: The [...]

A year ago, the New York Times launched a pay wall for its digital audience.  Online readers were able to access twenty articles for free; beyond that, there were required to pay for a digital subscription.  Yesterday they announced that the liberties for the online contingent of the Times have been cut in half.  Starting [...]

To promote their new hit series Touch, FOX sought out the help of GLOW to create a video-based social experience.  By logging in with Facebook, the user can see a version of the show’s trailer that includes some of their personal information pulled from their profile, like photos, and their birthday.  In keeping with the [...]

Remember when knowing how to type was a prerequisite for a job? Ok, truth be told neither do I. These days, that would be akin to saying “come potty trained”. But I do remember typing classes as a student in elementary school. How can we forget those floppy disks?

To promote Love is a Four Letter Word, we created a game that released a new puzzle each week leading up to the album release.  For each puzzle that the user completed, they unlocked a piece of exclusive content in the form of videos or songs.  The experience lives in multiple locations and developing in [...]

It’s no secret that many retailers had hoped the Facebook platform would deliver sales. Ultimately, retailers and Facebook want e-commerce to succeed but in order for that to happen a few things must take place first. Retail on Facebook cannot be treated like a traditional e-commerce experience. Facebook is as much a discovery platform as [...]

Cynopsis published an interesting article this morning discussing “migration vs. adoption” to Facebook’s Timeline. The distinction between the two should not be understated. Migration, undoubtedly easier than adoption, pushes a brand’s page to the new Timeline layout without a content strategy, content curation or content enhancements. Adoption, a far more…